Going through a rebrand can be a lot of work. For many companies, the easiest way to navigate the process is to hire an agency to help manage the project.

Russell Herder, one of my longest creative partners, is a full-service creative advertising agency located in Minneapolis. From messaging to website design, RH does a solid job of helping businesses navigate any marketing endeavor. And, every once in a while, they call me up and ask if help with a project.

In 2022, RH was doing a soft rebrand and website redo for HAWS-KM, a law firm located in the heart of downtown St. Paul. They needed new headshots and custom stock images for the website, so I joined the RH team for a fast-paced day documenting the many friendly faces of the HAWS-KM.

We went for an approachable, yet professional, vibe for both their lifestyle headshots and candid imagery, utilizing their beautiful space on an upper floor of the Wells Fargo Tower.